Coca Cola has undergone several transformations in its packaging design over the years, reflecting the changing trends in marketing and consumer preferences.
1915 – The Classic Contour Bottle
The iconic Coca Cola bottle was introduced in 1915, featuring its signature hourglass shape that has become synonymous with the brand.
1957 – The Dynamic Ribbon
In 1957, Coca Cola unveiled its dynamic ribbon design, which added a modern touch to the classic contour bottle.
1985 – The First Red Disc
The introduction of the red disc in 1985 brought a bold and vibrant look to Coca Cola’s packaging, emphasizing the brand’s strong presence in the market.
2007 – The “Coke side of life”
In 2007, Coca Cola launched its “Coke side of life” campaign, featuring a vibrant and colorful design that reflected the positive and optimistic values of the brand.
2018 – The One Brand Strategy
In 2018, Coca Cola adopted a “One Brand” strategy, unifying its packaging design across all variants of the beverage, emphasizing the brand’s consistency and unity.
2021 – The Sustainability Initiative
Coca Cola has recently made efforts to enhance its sustainability practices by introducing PlantBottle packaging made from plant-based materials, showcasing its commitment to environmental conservation.
The evolution of Coca Cola’s packaging design reflects the brand’s adaptability and commitment to staying relevant in a constantly changing market. With each iteration, Coca Cola continues to captivate consumers with its timeless and innovative approach to packaging design.