packaging design 99designs

packaging design 99designs

Packaging design plays a crucial role in capturing the attention of consumers and influencing their purchase decisions. As we enter 2021, it’s important for brands to stay updated on the latest packaging design trends to stay competitive in the market. Here are the top packaging design trends of 2021 that are set to make a big impact:

1. Sustainable Packaging

With consumers becoming more environmentally conscious, sustainable packaging has become a top priority for brands. From using recyclable materials to reducing waste, sustainable packaging is a trend that is here to stay in 2021.

2. Minimalist Design

Less is more when it comes to packaging design in 2021. Minimalist designs with clean lines, simple typography, and subtle colors are gaining popularity as they convey a sense of sophistication and elegance.

3. Bold Colors and Graphics

In contrast to minimalist designs, bold colors and graphics are also making a statement in packaging design. Vibrant colors and eye-catching graphics help brands stand out on crowded shelves and attract the attention of consumers.

4. Personalization

Personalized packaging is a trend that is set to grow in 2021. Customized packaging with the consumer’s name or unique message creates a personal connection with the brand, making the product feel more special and exclusive.

5. Interactive Packaging

Interactive packaging designs that engage consumers on a sensory level are becoming increasingly popular in 2021. From tactile textures to interactive elements like scratch-off labels or peel-and-reveal stickers, these designs create a memorable and immersive experience for consumers.

6. Vintage-Inspired Designs

Nostalgia is a powerful emotion, and brands are embracing vintage-inspired designs to evoke feelings of nostalgia and create a sense of authenticity and timelessness. Retro fonts, antique illustrations, and vintage color palettes are being used to create packaging that stands out from the crowd.

7. Tech-Enhanced Packaging

Incorporating technology into packaging design is a trend that is set to take off in 2021. From QR codes that lead to digital content to augmented reality experiences, brands are finding innovative ways to enhance the consumer’s interaction with their products through technology.

By staying updated on these packaging design trends of 2021, brands can create packaging that not only captures the attention of consumers but also communicates their brand identity and values effectively. Embracing these trends will help brands stay ahead of the competition and connect with consumers in a meaningful way.